Dead links are the #1 frustration with any spreadsheet. Here's why they break and how to work around it.
Why Links Break
- Sellers delete listings when items sell out or get flagged
- Platform algorithm removes listings with certain keywords
- Sellers switch to new stores and abandon old listings
- Seasonal items get unpublished after the season ends
- Items go viral and sell out permanently
How to Find the Item When the Link is Dead
If a link is dead but you want the item, copy the item name from the spreadsheet notes column and search it directly on the platform. Most sellers re-list their popular items under slightly different names to avoid flags.
Link Break Rates by Category
| Category | Break Rate | How Fast They Break | Best Workaround |
|---|---|---|---|
| Shoes | 3% | Slow (months) | Search by shoe model name |
| Hoodies | 6% | Medium (weeks) | Search brand + style |
| T-Shirts | 13% | Fast (days for viral items) | Search print description |
| Accessories | 21% | Unpredictable | Try multiple sellers |
| Jackets | 8% | Seasonal patterns | Reorder before winter |
The Refresh Trick
Sometimes a link appears dead because of your regional cache. Try opening it in incognito mode or with a VPN set to a different country. About 20% of 'dead' links I've encountered were actually just geo-restricted, not deleted.
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